Hello world!
Welcome! If you’re here, you’re searching for messaging and tactics that get your products, services or your firm noticed in the blur that has become the business-to-business communications world. Our...
View ArticleCongratulations to the Houston Public Library & Houston Public Library...
Their 2009-2010 annual report took home a well-deserved ADDY from the American Advertising Federation Awards. HPL/HPLF decided on a bold theme “The Library is Free,” which on opening the extended...
View ArticleHouston – Need Bedding Plants Post Freeze? DFF is Selling Bedding Plants to...
Discover Fitness Foundation (DFF) is holding a bedding plants sale all day Saturday and Sunday at 747 N. Shepherd Dr #400. The plant sale will be held in connection with the international Svetlana...
View ArticleDear Valued Supplier – May I Use Your Creditworthiness To Make My Targets...
On February 11th, oil service giant Halliburton recently sent a letter to its “valued suppliers” informing them that it had changed the company’s standard payment terms to net 60 days. In effect,...
View ArticleCERAWeek 2011 Features Wireless Seismic as Energy Innovation Pioneer
CERAWeek 2011 begins Monday, March 7th – 11th and, as usual, will host knowledgeable speakers across the energy spectrum. This year, Roy Kligfield, CEO of Wireless Seismic, will discuss how the...
View ArticleWe Fix $6.99 Haircuts
We recently saw a billboard advertising “logo, business cards & website” for $99. This brought to mind the predicament of a well-established hair salon when a big box store moved across the street...
View ArticleIs GLOBAL that important?
One of the most common requests we receive from new corporate identity clients is to emphasize that they offer their services globally and their most common preference for a logo is a variation of a...
View ArticleWay to go Apache!
I just returned from an abortive meeting at Apache Corporation’s headquarters (which was entirely my fault as I was at the wrong building in the organization). It turned out to be an exceptional...
View Article3 Ways to Make Your Brand’s Promise Come Alive Through Email Etiquette
Companies come to us concerned about their brand. They worry about their large communication issues, seemingly unaware that their daily communication issues speak volumes about their brand. Your...
View ArticleTGS’s Winning Marketing Decision at the SEG Convention
We recently attended the Society of Exploration Geophysicist’s (SEG) annual convention and trade show in Denver. This year, TGS chose to sponsor the lanyards and registration process – normally a...
View ArticleSix Tips to Defining Your New Logo
Developing a corporate identity, or logo, can be one of the most challenging aspects of establishing your new brand. However, it can also be one of the most fun. Here are some pointers that we hope...
View ArticleIs it time to refresh your brand?
We just did! Once an identity is established, business cards are made, the corporate website is finished, most of us are apt to relax and feel thankful a difficult task has been completed. The idea of...
View ArticleFive Basic Tips to Make Your Website Work for You
Frequently, a prospective client comes to us and says, “I have a website, but I don’t seem to get any business from it.” While that can mean that the website would benefit from search engine...
View ArticleIf you’re not the lead dog, the view never changes . . .
In the high-stakes oil and gas industry—and in those numerous verticals that service them—differentiating your company from the competition is an ongoing challenge. The pressure to outperform market...
View ArticleWe Fix $6.99 Haircuts
Recently, we saw an ad for 1,000+ logos for $5. Really? (Sigh.) While there probably is a vibrant market for stale designs at that price, we’re pretty sure that market isn’t really invested in creating...
View ArticleTen Tips to Get the Most Out of Social Media at the EAGE (or any) Trade Show
It’s almost time for the EAGE trade show and CMS has ten tips to help you get the most out of your experience by ensuring that you’re leveraging all the connection opportunities available via social...
View ArticleIs Your Website Over Four Years Old?
Google May Not Rank It. If Google searches are important to you and your website is over four years old, you may be in trouble. In April, Google announced that it is shifting its ranking metrics to...
View ArticleIs Your Brand Being Lost in the (Lack of) Translation?
by Cynthia Fodell Mott, Director of Marketing & Sales During a recent visit with a client in the energy sector, he expressed frustration as to why a few of his business development executives were...
View ArticleWant to help your sales team during the downturn?
Want to make it easier for your sales team to be effective? Want to pave the way for your sales team? Want to open doors? That’s what marketing is for. Marketing provides air support for your ground...
View ArticleAre you boring or remarkable?
If the market isn’t talking about you, your products or your services, there’s a reason. The reason is that you’re boring. And you’re probably boring by choice. You have boring products because that’s...
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